A NEW ERA OF FINANCIAL WELLNESS BEGINS, UAP OLD MUTUAL IS NOW OLD MUTUAL UGANDA.

The world of finance in Uganda has recently witnessed a landmark change with the official rebranding of UAP Old Mutual to Old Mutual Uganda Limited. This is more than just a name change – it is a bold step forward, a signal of renewed purpose, and a reaffirmation of one of Uganda’s most trusted financial institutions’ long-term commitment to its customers and communities.

Embracing a Unified Vision

The rebranding aligns Uganda’s operations with Old Mutual’s entire East African network. This strategic move mirrors broader transitions already implemented in Rwanda (2021) and Kenya (2023), paving the way for Uganda’s transformation in 2025. By phasing out the UAP prefix, the company now operates under one unified brand identity — strong, relatable, and globally recognized.

“We believe that this rebrand will strengthen our business, enabling us to leverage more synergies across the continent, backed by Old Mutual’s 180-year heritage,” said Arthur Oginga, CEO of Old Mutual East Africa Group.“While our name has changed, our commitment — helping you achieve your lifetime financial goals — remains steadfast.”

A Commitment to You: Customers Still at the Heart

One of the central messages from the rebrand is that while the name has evolved, the promise to customers has not. Long-standing clients of old UAP Old Mutual will continue to enjoy the same unwavering service, tailored financial solutions, and personal support they have come to trust. The brand evolution offers a renewed focus on you — the client — ensuring that your ambitions for growth, wealth protection, and long-term planning remain at the heart of everything.

From Insurance to Integrated Financial Solutions

This rebrand marks the culmination of Old Mutual’s evolution from an insurance provider to a full-spectrum financial services partner in Uganda. Today, Old Mutual Uganda offers a broad portfolio that includes:

• Life and general insurance

• Investment and wealth management solutions

• Retirement planning and pensions

• Digital wealth platforms and self-service tools

This comprehensive approach positions the company to support Ugandans across all stages of their financial journey — from savings and investments to protection and legacy planning.

Digital Innovation: Making Finance More Accessible

In today’s digital-first world, Old Mutual Uganda is investing heavily in technology to enhance accessibility and convenience. The company has introduced:

• Mobile-first platforms for insurance, investment, and claims

• Integrated self-service tools and online portals

• Personalized advisory solutions for high-net-worth clients

These innovations reflect Old Mutual’s vision of creating a connected and inclusive financial ecosystem — one that caters to the needs, budgets, and lifestyles of all Ugandans.

Supporting Uganda’s Financial Future

Beyond its business goals, Old Mutual Uganda remains deeply committed to contributing to the nation’s economic growth. Through ongoing partnerships, community investments, and support for financial inclusion initiatives, the company aims to empower individuals and businesses to build wealth and achieve long-term stability.

This commitment resonates with Uganda’s development aspirations and aligns with frameworks like Vision 2040, underscoring Old Mutual’s role as a partner in achieving national prosperity.

A Proud Legacy, a Brighter Future

It all began with a vision — to offer people financial solutions that do more than just secure wealth. Through mergers, acquisitions, and strategic growth since 2015, Old Mutual has built a reputation for reliability, leadership, and innovation across East Africa. Today, the rebranding is a testament to that legacy while signaling a future built around one goal: your financial wellness.

“Financial wellness begins with you — our customers, partners, and people,” said acclaimed board chair Mathias Katamba.

As the name changes, the mission remains the same: to stand with Uganda’s people on every step of their financial journey.

In summary: The rebranding of UAP Old Mutual to Old Mutual Uganda is not just about dropping a prefix — it’s about evolution, alignment, and renewal. It’s Old Mutual’s promise that no matter how the world changes, your financial dreams remain at the heart of its purpose. We caught up with some stakeholders and this what they had to say about the rebrand.